Social Media Executive

Job Purpose

The Social Media Executive will develop and optimise online marketing initiatives to drive customer acquisition. Assist in the execution of inbound marketing strategy, drive social media-based marketing campaigns and maintenance and development of the corporate web sites. Provide analysis of current campaigns and feeding the information to the Marketing and Executive team.

Summary of Key Responsibilities;

• Develop and manage content-based Social Networks and Blog Sites.
• Contribute to and influence the direction of social media strategy
• Setting up and optimizing company pages within each social media platform (Facebook, twitter, YouTube Instagram i.e.)
• Improving the usability, design, content and conversion of the company website and Create and optimize targeted and custom landing pages and micro-sites;
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Implement, analyse, and optimize organic and paid search engine marketing activities;
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Implement and execute email campaigns to nurture leads and customers;
• Analyse and provide weekly & monthly digital marketing metrics and lead status reports;
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Identify habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Marketing Manager and CEO to design effective and tailor made/seasonal Social Media advertising campaigns

Required Skills and attributes

• Attention to detail
• Open-minded
• Good Communication Skills
• Creativity and energetic personality
• Strong presentation and negotiating skills
• Strong editorial and verbal skills
• Excellent communication skills
• Time management and multitasking skills
• Excellent writing and editing skills

Qualifications and Experience

• Diploma in Marketing, Advertising or Communications
• Degree in Marketing or Communications will a plus
• Qualification in Digital Marketing or Social Media Management will be plus
• Must have a minimum of 3+ years’ work experience as a Social Media Analyst, Digital Marketer Social Media Coordinator or similar role
• Proven Hands-on experience with social media platforms and digital marketing campaigns
• In-depth understanding of SEO, keyword research and Google Analytics
• Familiarity with WordPress and content management systems is preferred
• Must have a track record of managing social media accounts on multiple platforms

How to apply

If you meet the minimum hiring requirements for the above position, please email your CV and Cover letter clearly stating your salary expectations to these emails down:

Note that, all communications will be kept in the strictest of confidence. If you do not receive communication within 21 days of the closing date of the advert, please consider your application unsuccessful.